I was in our booth in Milwaukee last year when I realized we were the best publisher in higher education for mathematics content below calculus. Why? We have the best books, the best service, the best integration of print and digital, and the most reasonable prices. And I can prove it: Imagine if every instructor using MyMathLab woke up tomorrow and found out they could change to an XYZ Textbook book, and still use MyMathLab. Within a year all of our book would be best sellers. It's not because MyMathLab is better than the online homework systems available with our books, it is because people are entrenched in the Pearson system; most of them don't even think about changing. If you are using MyMathLab for all your developmental math and precalculus courses, why would you? It takes a lot of work to change systems. But if you could use MyMathLab with our Turner Elementary Algebra book, most people would at least look at the Turner book. When that happens we usually get the business.
Remember, we are the only publishing company in higher education mathematics, created and run by someone with over 30 years in higher education classrooms. We want our students to be successful; everything we do with our content is for that purpose.
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