The 7th edition of my trigonometry book carried a list price of approximately $320. Trigonometry is one book that turned out just they way I envisioned it. When it was published, I was proud of it. In the first few editions of the book, the price was reasonable. But now, it is embarrassing. If I was starting my career again, I don't think I would write that book, knowing that the price would be more than most students could afford. And I'm wondering about the new, enthusiastic instructors, that would like to write their own trigonometry book. Would they want to go to all that trouble knowing that the price would be unreasonably high? Are the major publishers eliminating the next generation of textbook authors because of the high prices they put on their books?
At XYZ Textbooks we are doing our part to reduce student debt. We save students money when they buy one of our textbooks, and we pay the students who work for us. Both of these things can reduce the debt students accumulate during college years. If you compare the $68 price of one of our textbooks with the $180 or more that they would pay for a book from one of our competitors, then we saved students over $3,000,000 last year. It will be even more this year. And the students who create the video tutorials for us are paid a reasonable wage; they start at $12/hour and can go up to $18 per hour. In addition, many of these students are going on to careers in education, most of them as mathematics teachers, so working for us increases their ability to convey mathematics to the students they will eventually have. XYZ Textbooks is reducing student debt, and helping to prepare the next generation of mathematics teachers.
My first textbook was published over 30 years ago. At that time students paid $14.95 for the book. That same book is in its ninth edition now and the list price to students is over $300. What happened? It is an interesting story, and if you started in publishing in the last 20 years, you may not know the whole story.
When my first book was published, my publisher set the retail price of the book; they told the bookstores what students would pay for the book, and they gave the bookstore a 20% discount on the retail price. A book with a retail price of $20, would sell to the bookstore for a net price of $16. (This is the same as setting the retail price as a 25% mark up above the net price.) But the bookstores were not happy with this arrangement, so they asked the publishers to change to what they called net pricing. With net pricing, the bookstore
We have a great program for those students taking college algebra, who are not planning to take engineering calculus. We wrote College Algebra with these students in mind. We want their last math class to be an enjoyable, worthwhile experience. For those students who are under-prepared for the course, we offer College Algebra Bootcamp, a four-week course to get them ready for college algebra.
All of the assets we have at XYZ Textbooks are closely aligned, and accessible. Students can get help anywhere, anytime, as long as they have a smart phone or tablet. We want our customers to be successful. We have the best integration of print, digital, and video,of any publisher in the country. And everything we have is reasonably priced. When colleges switch to our materials, everyone is happy; students, parents, instructors, and all of us at XYZ Textbooks.
Someone asked me why would I want to use a textbook in class when there is so much material available for free on the Internet. Here is my response.
I was invited to speak at a regional meeting of the Mathematical Association of America that was held at Cal Poly State University. What a great group of people! I was very happy to be invited. I read the poem Bliss by Will Jones at the end of the presentation – first time I have done that, and it fit right in. The presentation was A Spiritual Side to Mathematics? You can find the slides for the presentation under Presentations on this website.
At XYZ Textbooks, it is very easy to produce a First Day of Class handout for your students. In fact, it is built into the website. Watch the video to see how it is done.